PPC ADS SERVICES -

• Amazon PPC Ads
• Walmart PPC Ads
• Flipkart PPC Ads
• Facebook / Instagram Ads
• Google Ads
• YouTube Ads

OTHER SERVICES -

• Amazon Global Selling
• Website Development
• Brand Building
• Brand Store Designing
• Amazon Kindle Book Ads
• Amazon Promotion
• Amazon Product Cataloging

Amazon DSP Ads

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Amazon DSP (Demand-Side Platform) is a programmatic advertising solution that allows advertisers to purchase display, video, and audio ads both on and off Amazon to reach their target audience. Here’s a breakdown of services typically offered by PPC Ads Experts for Amazon DSP:

1. Strategic Campaign Planning

• Identifying the right target audience using Amazon’s first-party shopper data.
Defining campaign goals (brand awareness, consideration, or sales).Selecting the most effective ad formats (display, video, audio, OTT, etc.).

2. Audience Targeting

• Leveraging Amazon’s audience segments, including:In-market audiences (shoppers actively searching for products).
Lifestyle audiences (based on long-term behavior and interests).Remarketing (re-engaging past visitors to your listings or website).Lookalike audiences (finding new customers similar to existing ones).

3. Creative Ad Design

• Creating compelling ad creatives optimized for Amazon and partner sites.
Ensuring ads are aligned with your brand identity and message.

4. Campaign Setup and Management

• Setting up campaigns in Amazon DSP.
Defining appropriate bids and budgets.Continuous monitoring and optimization to ensure maximum ROI.

5. Inventory Optimization

• Choosing the right ad placements both on Amazon (product pages, homepages) and off Amazon (third-party websites and apps).

6. Performance Tracking & Reporting

• Providing detailed insights into campaign performance.
Analyzing metrics such as impressions, clicks, conversions, and ROI.Offering actionable recommendations for improvement.

7. Remarketing and Retargeting

• Reaching customers who viewed your products but didn’t purchase.
Upselling or cross-selling to previous buyers.

8. Full-Funnel Strategy Integration

• Incorporating DSP ads into a broader marketing strategy.
Aligning DSP campaigns with Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.

9. Programmatic Expertise

• Managing complex programmatic ad buys to reduce wasted spend.
Optimizing frequency caps to avoid over-serving ads to the same audience.

10. Brand Safety & Compliance

• Ensuring ads appear on appropriate sites and avoid unsafe content.
Leveraging Amazon DSP’s brand safety tools and settings.